Fairfax Media is to launch a new weekly magazine in September. It will be distributed on Saturdays through the group's three largest daily newspapers.
The yet-to-be-named magazine will be produced by Fairfax, which estimates it will have guaranteed readership of more than 350,000 people.
The magazine will be distributed through The Dominion Post, The Press and The Waikato Times, or about 240,000 newspapers in total.
Fairfax group head of publishing, Rodger Shepherd, said the success of the Sunday Star-Times' Sunday magazine and growing demand from readers and advertisers for high quality newspaper inserted magazines was behind the launch.
Shepherd said he expected the new magazine to become New Zealand's largest circulating weekly magazine. It would supplement Fairfax's existing magazine stable which includes TV Guide, Cuisine and NZ House & Garden.
Paul Thompson, Fairfax's group executive editor, said the new publication would be a flagship for Fairfax's best journalists and their work.
He said weekend newspaper readers wanted to be challenged and stimulated.
"The new weekend magazine will give readers compelling feature stories on a variety of topical subjects tapping into the feature writing talent throughout the Fairfax network," Thompson said.
"It will also offer a well-balanced mix of the ‘chill out' aspects of a weekend read."
These included articles on such topics as food, wine, fashion, beauty, home design and gardening.
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